The task
Explain the service before the first conversation: how the formats differ, what can be arranged and how to get started. The journey from introduction to enquiry needs to be short, especially on a phone.
What was built
The updated design combines large typography, Eduard’s portrait and a dish gallery. Services follow visitor intent: cooking at home and delivered meal plans, each with its own responsive page.
Direct Telegram and phone links are the main contact route. An optional browser-based enquiry builder helps visitors describe their preferences; they choose when to send the message. A separate section introduces the Telegram menu for subsequent orders.
The search foundation
Page content is available in HTML. Each page has its own title and description, a canonical URL and internal links, with a sitemap for discovery. These help crawlers access and understand the pages. Search position also depends on content, demand and external signals.
The delivered result
The published palenitsa.by website with its current design, gallery, service descriptions and clear ways to contact the chef. The screenshot in this case was captured from the public site.